Woman free essay sample

A study on the accessible network assets identified with undesirable pregnancy Critique on accessibility of network assets (30) Provide a short record of undesirable pregnancy and the instructive talk/course led Clearly recognize the accessible network assets identified with the chose customer [womens bunch from an assortment of sources Comprehensive examination, union and assess the accessibility of distinguished network assets (think about issues for customer, family, society and nursing practice) 2. A reflection on the undesirable pregnancy and recognize the Oinsight that you have picked up from the undertaking encounters, and choose how such understanding may improve your clinical practices later on, and to assess the adequacy of the discussion/class in term of whether the expressed targets are met and the procedures are clear and all around directed. Reflection (60) Comprehensive investigation of the circumstance of the distinguished customer/womens bunch Illustrate what you have picked up in understanding the necessities of the recognized customer/signs bunch Critically examine the qualities and impediments of the instructive talk [seminar directed Strengths: †good communitcation with crowd so to upgrade their advantage †little words in ppt wif exhaustive clarification so not all that befuddling †hv frightening impact to cause them to comprehend the significance of family arranging Limitations: †not excessively extensive. We will compose a custom article test on Lady or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page . ike approaches to contact various divisions not gave †shd additionally incorporate male as crowd as them two hv to tolerate the duty in aking care of child and to forestall undesirable pregnancy †teach them all the more profoundly like in methods of contraception as this is the principle basic explanation causing the unintended pregnancy (like the use of condom-O man likewise included as crowd) †bigger age gathering (ie from more youthful) coz more youthful age adolescents hv the capacity of pregnancy as of now and increasingly more high school pregnant these days. Furthermore, they may likewise confront a similar issue later on Provide substitute prospects that could be considered in helping the customer/bunch n the future (job of correspondence (http://www. sciencedirect. com/science/article/pii/S073839919800113X), data and information, conselling) †education: in class they ought to likewise become familiar with this not just talks (eg liberal examinations or gs) (http://www. sciencedirect. om/science/article/pii/S0020729298001994) †more notice †pub: make banners or flyers †mass media: TV shd exclude premarry sex(band) Presentation (10) Clarity Organization Coherent contentions and offer help from sound proof writing Use of English Style of referencing Guidelines for Individual Portfolio Purpose The motivation behind this appraisal is to furnish understudies with the chance to do individual reflection on a chose womens medical problem. Directions Each understudy needs to present an individual arrangement of the chose introduction point with word cutoff of 1200. The portfolio archives the understudies intelligent reasoning and discovering that has occurred, and the emotions they have encountered in the whole procedure of the instructive talk/workshop. Ђ Critical investigations of hypothetical clarifications in the portfolio are significant. The portfolio comprises of two parts which include: Leatlets, handouts or 0th er materials ot the identit NOT required to submit. General standards Deadline for accommodation. 7 December 2013 ed network assets are Five percent of the all out score acquired from the task is deducted for task that is one day late. The punishment runs for a limit of 5 working days. On the off chance that a task is over 5 days late, it will get no imprints however will be evaluated. Ђ Written report ought to be composed on A-4 size paper with twofold line dividing, 12 text dimension and single sided-page. Referencing style ought to be alluded to APA framework (American Psychological Association). It would be ideal if you allude to the Departmental Guide for Written Assignments. If it's not too much trouble allude to the evaluation standards and reviewing of the individual portfolio for additional subtleties.

Beginner free essay sample

Is every one of the accompanying an outright pathname, a relative pathname, or a straightforward filename? a) Mile_co b) Correspond/business/milk_co c)/home/max d)/home/max/writing/promotion e) .. f) Letter. 0210 2. Rundown the orders you can use to play out these tasks: a. Make your home catalog the working registry b. Recognize the working index a. disc; b. pwd 3. On the off chance that your working catalog is/home/alex with a subdirectory named writing, provide three arrangements of orders that you can use to make a subdirectory named works of art under writing. Likewise provide a few arrangements of orders you can use to expel the works of art catalog and its substance. 4. The df utility shows all mounted filesystems alongside data about each. Utilize the df utility with the â€h (comprehensible) choice to respond to the accompanying inquiries. $ df - h Filesystem Size Used Avail Use% Mounted on/dev/hda1 1. 4G 242M 1. 1G 18%/dev/hda3 23M 11M 10M 51%/boot/dev/hda4 1. We will compose a custom article test on Fledgling or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page 5G 1. 2G 222M 85%/home/dev/hda7 564M 17M 518M 4%/tmp dev/hdc1 984M 92M 842M 10%/gc1/dev/hdc2 16G 13G 1. 9G 87%/gc2 a. What number of filesystems are mounted on your Linux framework? b. Which filesystem stores your home index? c. Accepting that your response to practice 4a is at least two, endeavor to make a hard connect to a record on another filesystem. What mistake message do you get? What happens when you endeavor to make a representative connect to the document? Following are test answers to these inquiries. Your answers will be diverse in light of the fact that your filesystems are extraordinary. . six; b. /dev/hda4; c. ln: making hard connection/tmp/xxx to xxx: Invalid cross-gadget interface. No issue making a cross-gadget emblematic connection. 2 Answers to Even-Numbered Exercises 5. Assume that you have a record that is connected to a document claimed by another client. How might you guarantee that changes to the record are not, at this point shared? 6. You ought to have perused consent for the/and so forth/passwd record. To respond to the accompanying inquiries, utilize feline or less to show/and so on/passwd. Take a gander at the fields of data in/and so forth/passwd for the clients on your framework. . Which character is utilized to isolate fields in/and so forth/passwd? b. What number of fields are utilized to portray every client? c. What number of clients are on your framework? d. What number of various login shells are being used on your framework? (Indication: Look at the las t field. ) e. The second field of/and so on/passwd stores client passwords in encoded structure. On the off chance that the secret word field contains a x, your framework utilizes shadow passwords and stores the encoded passwords somewhere else.

Essay on Help - How to Write a Well-Written One

Essay on Help - How to Write a Well-Written OneWhat exactly is an essay on help? I mean, how much information is enough to make a student think, 'Thank you' and move on? The essay should be well-written and not too short or too long, as this might make students feel like they are wasting their time.Students who are hard working, diligent, smart, motivated, enthusiastic, willing, willing to learn, and well-balanced will do just fine with an essay on help. These students are the future employers and employees of the nation. These students are well prepared for the future by their ability to apply themselves, to meet new challenges, and to stay focused on their goals.An essay on help can be written about a variety of subjects. The most common topic would be help for students who are struggling in school. Some things to consider when writing this type of essay are: opportunities in the workplace for students, support groups for those who need help, and even financial assistance. Besides studying hard, study together as a class. This is very important and if a student works alone, they can still succeed, just not as fast.If the essay is written as a personal essay, it may be different. There may be some specific skills that are needed to write this type of essay. If the essay is self-written, then the individual will have to be more creative, detailed, and well thought out.While most essays on help have some personal information, it is helpful to have a co-ed essay. Co-ed essays will provide a focus on each gender. Using both genders may be helpful in learning to understand some common issues students have. This will also help in creating a more balanced education in schools today.Good essay on help also has some information about the type of help offered, as well as the way in which it is received. A good example would be help for students who are trying to find a job in their field. It is also very important to research what is being offered. If it is not availabl e in your area, then find a resource for it.Essays on help can be written by any student who wants to. This type of writing is one that allows any student to express their opinions and thoughts. With this type of essay, you will be able to discuss your opinions and views. It is easy to add humor to this type of essay and make it look more appealing.When it comes to essays on help, you have a lot of options. These choices can range from serious and factual essays to funny and light-hearted. And because you can write for any of the four types of essay, it is important to know where to look. It is important to research what you are going to write so you know it will be well-written and will satisfy the reader.

Theme Of Power In Fahrenheit 451 - 860 Words

All humans crave one thing: Power. Power is directly defined as â€Å"the capacity or ability to direct or influence the behavior of others or the course of events.† This theme is shown throughout the novel Fahrenheit 451 by Ray Bradbury. However, there are different forms of power. Different forms of power can be seen throughout the book, and even in many short stories and poems. These different forms of power can be either good or bad, depending on how the power is used. Power can come from fear, wealth, or leadership and trust. One form of power is fear. The novel Fahrenheit 451 by Ray Bradbury takes place in the future, where owning books is illegal. Any books that are found will be burned by firefighters. People in this dystopian future†¦show more content†¦Ever since countries began to colonize, power depended on wealth, whether that would be wealth through money or land. In Fahrenheit 451, the wealthy people of the country seem to ignore people living in povert y. By ignoring the people who do not have money, the wealthy people show that they have power over them. However, wealth could also mean what one has in their possession. Since no one has books in Fahrenheit 451, they could be considered valuable for criminals. This is just like in our world, where stealing a painting and owning it without legal rights is illegal. Criminals can sell these stolen goods over the black market and get money out of it. So who’s to say that books in this novel’s world aren’t worth extreme amounts of money over the black market? In the short story â€Å"Homage† by Nadine Gordimer, an assassin is not given all of the money he is promised. He says, â€Å"what was I thinking I was going to do with the money if I had got it all, as the promised? Get away, somewhere else?† (Gordimer, 2). He continues to speak about going to a different country with that money and revealing his face. By doing this, he would gain an insane amoun t of power. Wealth is not an ideal way to earn power, but somehow it is extremely effective. Leadership and trust can fall into the same category when it comes to gaining power. This is perhaps the best way to earn power. This form of power is usually positive, unlike the latter two, fearShow MoreRelatedFahrenheit 451 By Francois Truffaut1310 Words   |  6 PagesFahrenheit 451 Analysis Franà §ois Truffaut’s 1966 science fiction film, Fahrenheit 451, encapsulates a dystopian society that controls its inhabitants. This film is based off of Ray Bradbury’s 1953 novel of the same title.Truffaut took the novel and created a full length film to tell the story. The use of future is a common characteristic of science fiction movies, yet this particular film uses future to relay its message, not just as the setting. The technical aspects, effects and setting work togetherRead MoreThe Life Of Fahrenheit 451 By Ray Bradbury989 Words   |  4 PagesDehumanization in Fahrenheit 451 Humans typically have traits setting them apart from other species in the world, such as a conscious, feelings, and personal interests. Dehumanization remains a collective theme among dystopian literature; it occurs when someone treats a group of people as less than human, which strips them of human characteristics. Often times, the dehumanization of others does not go as far as physical harm or violence; however, it has the same negative result. Without necessaryRead MoreReview of Ray Bradburys Fahrenheit 451 Essay1496 Words   |  6 PagesReview of Ray Bradburys Fahrenheit 451 In Ray Bradburys novel Fahrenheit 451, the author utilizes the luxuries of life in America today, in addition to various occupations Read MoreAuthority Individual1437 Words   |  6 PagesIn Fahrenheit 451, written by Ray Bradbury, authority is viewed as ruthless and the individual is portrayed as innocent. This is also emphasised in two related texts, Whose Life Is It Anyway? By Brian Clark, and Shawshank Redemption, directed by Frank Darabont. The themes of ruthlessness and innocence are exemplified throughout all three texts, through the concept of the authority and the individual. In Ray Bradbury’s Fahrenheit 451, authority is depicted as ruthless. This is shown throughout theRead MoreThe Phantom Tollbooth Analysis1124 Words   |  5 Pagesare key to understanding and overcoming many of the world’s problems. Norton Juster’s The Phantom Tollbooth is one of these many books. The Phantom Tollbooth shows the power of imagination and the consequences of and ignorance, explores the many ways to overcome ignorance using wisdom and creativity, and enables readers to see the power of imagination at its finest through highly relatable characters. Although there are many books that share these messages, none are able to do it as effectively as TheRead MoreFahrenheit 451: the Firemen851 Words   |  4 PagesRay Bradbury’s Fahrenheit 451 staunchly contrasts these other writings; rather than presenting some omniscient tale admonishing its audience of the dangers of government hierarchy, Bradbury uses satire to criticize primarily emerging trend s in society, providing an account that deems them equally as harrowing and dangerous as some authoritarian government, although he does include a limited number of strands involving an anti-government theme. This unique aspect of Fahrenheit 451 has earned the attentionRead MoreImportance Of Books In Fahrenheit 451 By Ray Bradbury925 Words   |  4 PagesBooks’ are a pillar of human civilization, they have cultivated our minds and expression. In most of human history, the powerful have tried to overwhelm the weak, and they have done this through the suppression information and knowledge. Fahrenheit 451 by Ray Bradbury discusses these ideas, by creating a dystopian society where the mere existence of books has been banned and eradicated. This fictional world in some facets of life has paralleled our own society, and for its time was inexplicably accurateRead MoreFahrenheit 451 By F. Bradbury1131 Words   |  5 Pages Fahrenheit 451 is a very interesting book that shows its many themes in different ways. Through a compare and contrast between the our world now and the world presented in Fahrenheit 451 we will be able to see the different themes and the factors that influence them. The four main factors that influence the story are the controlling government, terrible social conditions, advances technology and censorship. Although, some a play a bigger part than others, without all the them the book s finalRead MoreAnnotated Bibliography : Ray Bradbury1077 Words   |  5 PagesFahrenheit 451: Ray Bradbury An Annotated Bibliography Johnston, Amy E. Boyle. â€Å"Ray Bradbury: Fahrenheit 451 Misinterpreted.† L.A. Weekly, 4 Apr. 2016, Http://Www.laweekly.com/News/Ray-Bradbury-Fahrenheit-451-Misinterpreted-2149125. This article is about the author having an interview with Ray Bradbury about how people are mistreated because they was been kept uninformed and ignorant about censorship when its really about technology destroying the use ofRead MoreFahrenheit 451 By F. Montag1378 Words   |  6 Pagesincluding Fahrenheit 451 which not only conveys concepts such as freedom of religion, but of the dangers of replacing communication with mass media, as well as advocating freedom of expression and ideas. Freedom of religion is shown in numerous forms throughout Fahrenheit 451. Montag, who was characterized as a fireman in this novel, prompts encounters to new religious beliefs within his society, such as Christianity, which was exemplified in this novel. One of the main reasons why Fahrenheit 451 was banned

Thiol Definition - Glossary Term

Definition: Thiol is an  organic sulfur compound composed of an alkyl or aryl group and a sulfur-hydrogen group.General formula: R-SH where R is an alkyl or aryl group. The S-H group is also known as a thiol group. Also Known As: mercaptan Examples: The amino acid cysteine is a thiol.

Case Study Health Risk And Sport Participation - 1661 Words

Case Analysis 8.10: Health Risk and Sport Participation The following is a case study analysis on Case 8:10 Health Risk and Sport Participation. This particular case involves five individuals, all of which are employed and or playing for the athletic department at BTU University. One of the individuals in this case is star BTU football linebacker A.B. Another individual is BTU Head Football Coach J.M. In addition to A.B and J.M, the other individuals associated with this particular case are the head football trainer, the team physician for the football team as well as the Director of Athletics for BTU N.P. This particular case all revolves around star linebacker A.B who recently established a record for most tackles in a single season (Malloy, 2003, pp. 160). The problem developed when A.B lay paralyzed on the field during spring training during his junior year but shortly thereafter he recovered with only slight numbness once he tackled someone. The numb sensation was felt in his arms and legs, which placed extreme pressure on his nerves. Thereafter, A.B was referred to a neurosurgeon, which performed an X-Ray as well as an MRI which led to the prognosis that A.B suffered from spinal stenosis. Spinal stenosis is a narrowing of the spinal cord which, puts athletes especially football players such as A.B at an even greater risk for injury. Following that appointment, A.B went to get a second opinion regarding the situation, and the verdict was still the same.Show MoreRelatedBenefits in Youth Football1608 Words   |  7 Pagesof man, sports have had a tremendous role in the way people live their lives. From the time we are born, until our elderly age, most of us are involved in some way with sports. Whether it is a scrimmage game of so ccer at recess in elementary school, playing on the varsity athletic team or simply watching the Olympics or sporting events on television, sports have an influential role in our everyday lives. 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It has come to mind that some easy pre-participation screening, adding a physical, electrocardiogramsRead MoreSocial Determinant Essay1007 Words   |  5 Pagesand Breast Cancer According to a study by Pruitt et al., it was â€Å"recently found that among urban breast cancer patients in Texas, Hispanic women had lower all-cause, but not breast cancer-specific, mortality compared to non-Hispanic White women† (Pruitt, Tiro, Xuan, Lee, 2016, p. 1). A social determinant is defined as a factor such as, income, gender, or discrimination, that contributes to the person’s state of health (NCHHSTP Social Determinants of Health, 2014). Although Hispanic women areRead MoreConcussions : Headgear For High School1565 Words   |  7 Pages2015 Concussions: Headgear for High School Introduction- Specialized headgear and better concussion protocol should be utilized in high school sports to prevent serious brain injuries. What is a Concussion? 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Not only do sports teach many life lessons and reduce teen’s chances of getting into trouble, but they also help reduce health and obesity troubles by keeping them active. In today’s society, a two-income family is more common than times of the past. With both parents

Study on Major Accounting Softwares in Australia

Question: Disuss about the Study on Major Accounting Softwares in Australia. Answer: Introduction As different business ventures are striving hard for expansion the requirement to supervise cash flows is at the highest priority in an organization and no negligence is accepted, and managing numerous transaction in a day has become a very tedious task. Hence need for comprehensive accounting solutions was paramount for such area. This report talks about the various accounting solutions available in the market their functionalities, differentiating factors, their current market share, pricing, additional support through the Add-ons and the use of accessibility and customer friendliness. Accounting solutions have continuously evolved from DOS based to Offline solution providing Basic functionality now to cloud computing which provides an extensive variety of services and modules to integrate cash transactions with other business operations such as making payments to receiving payments, Inventory management, automated scheduling of payments etc. Not all business require all the features this report helps in understanding the various solutions available and choosing according to the needs. History, Evolution and Adoption of Accounting Software/Packages Footprint of accounting can be traced back to 13Th century in a town known as Genoa, Italy where the first double entry system of accounting was recorded. It was invented when the business from ancient Egypt started migrating to Europe and the western part of the world (Lewis, 2014). This knowledge was needed because increasing trade led to the business expansion so much that it became impossible for one single person to handle it. It was paramount to have a system where transactions can be recorded by multiple people working in the same business to monitor the cash inflows and outflows (Previts, Walton, and Wolnizer, 2012). It was then fine-tuned in Venice and became popular after Lucia pacioli father of accounting published a book Method of Venice where he discussed about three books of accounting: The Journal, Ledger and memorandum book. For over 800 years the system kept evolving and the technological development was very minimal (Carlton, 2010) In Mid 80s IBM launched its PC which was the start of the digital era, subsequently the first accounting software known as TURBOCASH was launched in South Africa with an automated system for income statement, balance sheet and trial balance. The lengthy process of combining ledgers which took approximately 15 days came down to few minutes but it had some flaws. For example, it wasnt capable of computing tax nor was capable of generating invoice for the clients and above all it was not a part of machine learning hence, unable to think. Since, the software package was programmed on DOS it was highly stable but lacked the capability of updates it was Microsoft when launched Windows OS updates became a regular feature (Computerized Accounting Systems Technologies QuickBooks, 2013). In 1990, company known as pastel started selling the updated version of turbocash which included customer invoicing, functionality to calculate tax, supplier and inventory management etc. the software went on to become the market leader acquiring 80% of the software market in south Africa. The evolution in software package since then has been tremendous. (Steven Cohen, managing director of Softline Pastel). (Scott 2015). The evolution in 1990s was low because the packages never had the capability to interact with the key elements in the business, like sales, CRM activities, marketing activities and various others. That is when these software packages started acquiring functionality of basic ERP systems and adding payroll management, tax liability and inventory management to interact with the basic core backend operations of the business (Deshmukh, 2011). The second wave of change in the accounting systems came with the introduction of Internet and mobile devices, now known as cloud computing or software as a service with the introduction in WLAN cable networks are no more the bench mark of service catering and everything has been so interconnected that it has facilitated internal audit departments (Bromwich Bhimani, 2014) such as in banks to connect in a much efficient manner for transaction and audit requests in a highly secure environment (Bhansali, 2016). Major players in Australian Accounting software market (5 best small business accounting software in Australia, 2015) Xero Intuit QuickBooks MYOB Saasu Sage The current leader in the Australian market is MYOB acquiring more than 58% market share and serving more than 116000 clients followed by Zero with 24% market share followed by intuit QuickBooks 12% and balance is taken by others players like Saasu, Sage and Reckon. There are approximately 2 million small businesses which use software solutions but only 375 thousand use the cloud based service so it poses a huge opportunity for these software giants in order to capture the uncaptured market. (Heber, 2015). Xero: It is a cloud based platform that collaborates between various team members, departments and accounting processes, the need for calculators to make calculations is eliminated, manually entering the transactions from ledger is also gone as the software automatically pulls the data from the bank feeds and compile them in seconds. The company currently serves more than 150 000 customers which is 96% increase in last 2 years. The software also lets you check the cash flow in real time, with functionality to collaborate online data with that of offline database. It boasts the capability of enabling online payments add business invoices. The main advantage of Xero is it lets you integrate major cloud based apps using its huge add-ons community. Price starts at $25/month for the basic package and $50 for the advanced version. MYOB: It is the leader in Australian software solution market catering more than 100000 customers, it was slow to enter in the cloud based system which Xero used to its advantage and capture significant share. But it has been fast to cover up as of now 70% of the business comes from the online business which is good but the functionality is particularly low as compared to that of other softwares like QuickBook and reckon. MYOB provides the user with interface to integrate the data from the offline database created using different softwares. The trend in the cloud is still emerging and company is doing enough to capture it, it is focused more in the Australia and New Zealand market and small add-on community may not give all the integrations you need. MYOB price starts from $29/month and more features like stock tracking and invoice billing price is $43/month. QuickBooks Online: It is a cloud accounting software developed by intuit and currently global leader with 75% market share. QuickBook is very successful in US, UK, Europe Africa but doesnt have significant market share like Xero and MYOB. The product is globally renowned for its usability it gives very easy access to the basic functions which are difficult to perform in other packages also comprehensive detailed report functionality, in depth audit trail in software package which seamlessly connects the smaller packages used by the clients gives it an edge. QuickBook price starts at $15/month for basic, Essential version is for $25/month and Online Plus for $35/ month. Other accounting softwares available in Australia Reckon: Another local Australia/New Zealand solution package with its payment platform of reckon pay it gives additional functionality to accept payments on the mobile phones. The business which function on POS transactions it is a comprehensive solution for them. Freshbooks: very simply software to use, preferable for one-man businesses, freelancers and companies with small operations. Saasu: It has taken the accounting solutions a notch above offering additional due diligence reports for the businesses, customized invoices as in when required. For the businesses requiring such functionality this is the perfect solution at a price which is very competitive. Gap Analysis Recommendations Due to the recent incidents of Data leaks customers are in constant worry about cyber security threat, financial data being the most sensitive data of any organization online software packages must try harder and find out new ways to increase the security of the packages through encryption or by adding additional firewalls. There is constant need to invest excess cash in the securities which needs through analysis of the companies hence lot of financial data is required for the same, softwares like ace equity provide such databases it would be helpful for the customers if such functionality can be added to link such softwares into the accounting packages, or additional database may be maintained by the companies. Not many softwares in the market provide the integration of Data from the offline database to the online cloud based platform which makes it significant difficult for the customers to transfer the data from one medium to another, hence companies must try and develop ways to extract the data from various offline databases. Softwares like QuickBook are very easy to use but lack complex functions, whereas Xero has additional functionality but difficult to understand. A right balanced software with ease of usability with significant utilities must be developed in order to capture the market. Stock analysis widely used by small business who wants to invest in securities but doesnt want to hire an investment manager for the same, tips about the various stock movements, 52 weeks high and low, stock tips are widely required. Software companies can cash on this to create a differentiating factor from other packages available. Conclusion Each and every product has their own advantages and disadvantages their individual set of functions which may not be suitable for every organization hence the organizations must go through the offered functionalities which help them choose the right one. If they want the basic functionality with the ease of usability Quick book is the choice and market leader in the global market, for the balance between the two Xero would be the right choice where as if the basic function plus huge add on functionality MYOB should not be a tuff choice. Other functionalities like POS transactions reckon and softwares like sage and Freshbook are the choices to choose from. References Scott, B. (2015). The Accounting Journal: Accounting Software Grows Up. [Blog]MYOB the pulse. Available at: https://myob.com.au/blog/the-accounting-journal-accounting-software-grows-up/ [Accessed 30 Aug. 2016]. Anon (2015).5 best small business accounting software in Australia. Available at: https://www.advisoryhq.com/articles/5-best-small-business-accounting-software-in-australia/ (Accessed: 31 August 2016). Computerized Accounting Systems Technologies QuickBooks 2013. (2016).History of Computerized Accounting Systems Technologies. [online] Available at: https://568389526522580108.weebly.com/history-of-computerized-accounting-systems-technologies.html [Accessed 31 Aug. 2016]. Deshmukh, A. (2011).The effect of Internet and ERP on Accounting. Erie: Penn state university, pp.11-27. Previts, G., Walton, P. and Wolnizer, P. (2012).A global history of accounting, financial reporting and public policy. Bingley: Emerald. Bromwich, M. Bhimani, A. (2014), Management Accounting Pathways to Progress, CIMA, London Carlton, CJ, (2010), How to Select the Right Accounting Softwareà ¢Ã¢â€š ¬Ã… ¸, Journal of Accountancy, vol. 188, no. 3,pp. 61-69 Lewis, J. (2014).The Book You Need Before You Buy That Accounting Software. Cork: BookBaby. Bhansali, C. (2016). Revolutionizing The Accounting Industry Through Cloud Computing.siliconindia magazines. [online] Available at: https://www.siliconindia.com/magazine_articles/Revolutionizing_The_Accounting_Industry_Through_Cloud_Computing-IKQI203807594.html [Accessed 1 Sep. 2016]. Heber, a. (2015). The cloud accounting supremacy war in Australia.business insider. [online] Available at: https://www.businessinsider.com.au/charts-the-battle-for-supremacy-in-australias-cloud-accounting-market-2015-4 [Accessed 1 Sep. 2016].

Workbook Journal of Bachelard

Bachelard describes space as a spiritual center which is connected to human emotion. This is made possible through the element of time which links all ideas that humans have and the ways they choose to explore them.Advertising We will write a custom essay sample on Workbook Journal of Bachelard specifically for you for only $16.05 $11/page Learn More Space is infinite and shapes our emotional, spiritual and mental deduction regarding what surrounds us. The experiences that people have vary depending on the spaces in which they are located. Their inner influences are driven by the nature of their interactions within spaces where they are located.1 Physical space stimulates emotional reactions from those that inhabit it. Spaces create relationships with those who inhabit them. Bachelard argues that space encourages a deeper individual reflection in people who inhabit it. People exchange their mutual instincts and reactions based on their modes of interacti on. Bachelard manages to counter the notion that space is empty and only made lively by the actions of human beings. He manages to open up a new way of thinking that is not restricted by unnecessary boundaries. Space is infinite and the boundaries that humans classify space with are only physical. The attributes of space as identified by an object being in or out are fictitious. Humans have made the house be the embodiment of security, safety and belonging.2Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bachelard objects to this rationale because it does not look at the interconnections between humans and spaces which they inhabit. Bachelard describes inhabitation as humans’ dependence on space and as such there is an intimate connection that exists between them and their houses. Bachelard changes the perceived view that the inside space is the only place where humans are comfortable. Bache lard argues that a door cannot completely isolate a space. It only serves as an opening to a space where humans get different experiences from time to time. The modes of interaction between humans inside or outside a building do not change. He uses the beach at Bondi to advance his argument that humans do not have to be contained indoors for them to be intimate. He reveals the free spirit that exists in humans and their ability to socialize in any environment they find themselves in. Bondi beach has strong waves and its waters are infested by deadly sharks but people still dive in for a swim.3 The notion that people only look for enclosed spaces to experience emotional thrill is disproved by Bachelard’s findings. His observations at the beach reveal the different moods that can be experienced by different people depending on time. The space around the beach rouses different reactions and emotions in people both individually and collectively.Advertising We will write a cu stom essay sample on Workbook Journal of Bachelard specifically for you for only $16.05 $11/page Learn More The passing of time is not observed by many within this space because of the intrinsic value of its surroundings which people that visit get to enjoy. This space stimulates the mind better and this offers the people that visit the beach a chance to unwind. The interaction between the beach and the people that visit it is relational. Every visit offers a different kind of experience to the visitor. Humans’ interactions with space open up many possibilities which make them transition from the present to the future effortlessly.4 Bachelard manages to bring out the connections that exist between objects and the spaces which they inhabit. The infinite nature of space offers both exclusion and inclusion of all objects that inhabit it. Bibliography Lecture slides, ‘Arts 1871: week 11’, The Immemorial, 2012, pp. 1-12. Game, A A Metcalfe, à ¢â‚¬ËœMy corner of the world: Bachelard and Bondi beach’, Emotion Space and Society, 2010, pp. 1-9. Footnotes 1 A Game A Metcalfe, ‘My corner of the world: Bachelard and Bondi Beach’, Emotion Space and Society, 2010, pp. 1-3. 2 Ibid., pp. 4-6.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More 3 Lecture Slides, ‘Arts 1871: week 11’, The Immemorial, 2012, p. 9. 4 Ibid., p. 9. This essay on Workbook Journal of Bachelard was written and submitted by user Hulkl1ng to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Future of DL essays

Future of DL essays If you do not work, then you do not eat. This was a constant word of wisdom that my mother installed in me from the time I started my first job as a teenager to as I packed my last few bags to move into my apartment heading for college. It was told to me so repetitively that I still carry that survivor quote with me to this day. It was a way of explaining to me that in the real world as long as you have money and education then you will never go without anything that is earned to you. With the way the economy is now an education is essential, and being a college student, well money is not quite that good and working is the only means of support especially if you stay off campus and parents stop loaning you money. With technology changing and advancing at such a dramatic rate it seems as though it has enabled for the pace and time invested in work to increase. With this increased investment in work it is causing an effect of making it almost impossible to attend on-site courses full-time. When a issue of money and education poses a problem for individuals, especially when their need for both are extremely important to them then they will seek any alternative to provide a means for both to become available. Introducing the answer to all individuals money and education problems. A new learning model introduced to the education world by the name of Distance Learning. I feel that in the future it will remain to be structured around the boundaries of pace and time, allowing the individual to have the ability to work full time to provide a means of living. Also by enabling school attendance full time to give the individual a chance to obtain the desperately seeking degree that is wanted to provide a better means of living. Although it sounds so great there has still been many places that havent pushed to implement this new breed of technology due to the newness of this educational delivery. ...

Ethics Review Procedue Assignment 1 Essay Example | Topics and Well Written Essays - 1000 words

Ethics Review Procedue Assignment 1 - Essay Example The following discussion attempts to create an understanding of ethics review procedure while documenting all information obtained regarding the process. This paper addresses health insurance policy fraud in the novel, â€Å"Rainmaker† in order to find avenues for developing ethical review decisions. Health insurance policy is a contract between insurers and the insured that in the event insured falls sick all medical bills are paid by the insurer. Many nations are adopting collective health insurance policy in order to enhance equity in the provision of healthcare to ensure a healthy economy and improve economic growth and development. Nonetheless, many unethical people have engaged in fraud through health insurance policies. Being ethical does not only mean engaging in rightful activities but also conforming to requirements of law, standards of behavior, and religious beliefs. Health insurance policy fraud is an unethical conduct as it endangers someone’s life other than acting against requirements of health laws, rules, and regulations. Grisham John’s book â€Å"The Rainmaker† revolves around legal intrigues coupled with highest level of corporate greed. A humble and poor family sues an insurance company for fraud resulting into the son’s death. The company denied the family their insurance claim for funding bone marrow transplant. The family is represented by Rudy Baylor, a jobless young lawyer determined to use this case as a stepping stop into law fraternity. Rudy has been forced to take up the case facing it off with one of the most powerful lawyers in the region, Leo Drummond. Even though Rudy has passed his Tennessee bar, he has never argued before a judge and jury. After the trial process it is decided that the plaintiff is right though they are not paid since the insurance company is declared

Leisure and recreation Essay Example | Topics and Well Written Essays - 3000 words

Leisure and recreation - Essay Example The media boom has definitely resulted in the "active" forms of entertainment taking a back seat. Leisure is time spent in non-compulsory activities. Because leisure time is free from compulsory activities such as job, running a business, performing daily chores, academics and other routine tasks, it is often referred to as "free time". The distinction between leisure and compulsory activities is not strict, as compulsory activities may be done for pleasure as well as for long-term utility1. Capitalist societies often hold a positive view towards active leisure activities. Many active leisure activities require an investment of time and money. Thus, it is more difficult for the e lesser privileged to engage in such activities and they remain confined only to the affluent section of the society. Capitalist societies often accord members who have more wealth with greater status. Some types of inactive leisure that also require an investment of time and money, such as "doing nothing" in a vacation atmosphere, are also viewed positively. On the other hand, an individual who "does nothing" at home is often referred to as "lazy" by others in the capitalist society, regardless of their financial and socio-economic status. The wealthy person who does nothing but lounge around the pool at home is seen as lazy. However, the individual's financial investment helps assess the level of status an activity can give a person. So it is that "doing nothing" by your own pool has higher status than "doing nothing" watching television without cable. The term "Workaholics" describes those who work compulsively at the expense of other activities. These individuals prefer to work rather than spend time socializing and engaging in other leisure activities. Many see this as a necessary sacrifice to attain high-ranking corporate positions. However, these days increasing attention is being given to the effects of such imbalance upon the worker and the family. Historically, "workaholics" would not have been considered a negative asset , rather they would have been highly commended in the US. In earlier days, American society was driven by the Protestant work ethic which was inspired by the Protestant preacher John Calvin. There are a variety of Protestant sects that stem from Calvinism. A socialist society would probably tend to view activities that do not contribute to society in a negative manner. However, there are different forms of socialism. According to Kent State University professor Marcus Verhaegh, there were Americans who believed in the concept of leisure socialism in the 1960s and '70s. The general belief was that we live in a world of plenty. Thus, if everyone is content with a smaller piece of the pie, everyone can then have their basic needs met. If everyone's basic needs are met, many in society can use their free time to pursue the arts, mysticism, athletics, various hobbies and other leisure activities. Socialist writer E. Belfort Bax wrote in 1884 of a similar vision for socialist Europe in the article "Socialism and the Sunday Question" for Justice Again that work should be spread about so that everyone is provided with times of rest. His focus was on the elimination of one universal day of rest, but the general ideas are quite similar to those that emerged in nineteenth century America. Recreation is defined as the employment of time in a non-profitable way, in many ways also a therapeutic refreshment of one's body

Oedipus the King Essay Example for Free

Oedipus the King Essay In Sophocles Oedipus the King, the themes of fate and free will are very strong throughout the play. Only one, however, brought about Oedipus downfall and death. Both points could be argued to great effect. In ancient Greece, fate was considered to be a rudimentary part of daily life. Every aspect of life depended and was based upon fate (Nagle 100). It is common belief to assume that mankind does indeed have free will and each individual can decide the outcome of his or her life. Fate and free will both decide the fate of Oedipus the King. Both sides of the argument can be greatly supported. The Greeks believed in the idea that personality of the individual greatly affected his or her life (Nagle 120). Their personality was what decides their own free will. A wise man will make good decisions in his life; an ignorant and stubborn man wont be so fortunate. The character traits of a person have a certain positive or negative affect on the choices that he or she makes. For Oedipus, one of these attributes was the desire for knowledge and truth about his own existence. This driving force in the play led to the truth of his origin. This ties in with his own aspect of free will. His free will is based on his drive for knowledge. Throughout the entire play, Oedipus pushes Tiresias, Creon, Jocasta, the oracle, the messenger, and the shepherd for information regarding his beginnings. Each one of these characters in some way or form refused to give him a thorough answer. As he draws closer to the answer, another character tries to stop his journey. Oedipus continues moving onward even though others request he didnt. Oh no, listen to me, I beg you, dont do this. Listen to you? No more. I must know it all, see the truth at last (Sophocles 195). His desire for truth kept pushing him to continue his search, ultimately leading to his downfall. The entire time Oedipus had the capability to discontinue the plight. However he made the independent decision to continue. Another instance where choices directly linked Oedipus to the prophecy was at the crossroads. Oedipus demonstrates an important trait in his character, stubbornness. This trait is visible when Oedipus reacted to the man pushing him aside at the crossroads. the one shouldering me aside, the driver, I strike him in anger! . I killed them allevery mothers son! (Sophocles 189). In ancient times when a caravan was coming down the road they usually pushed you to the side. Oedipus didnt like this and flipped out, killing all of them. It was his stubbornness that caused this to happen. His personality led to the decision to kill the caravan and unknowingly, his father too. If he were a wise and content man, then his decision would have differed. When Oedipus defeated the Sphinx by solving the riddle, he could have refused to take the missing kings throne. He could have also declined to marry the former kings wife, unaware that the queen was his own mother. He accepted both of these without any regrets. If his decision was different it might have altered the course of events in the future. His personality made sure that the decisions went the way they did. These choices were made by Oedipus with his own free will, his own decisions. He didnt have to accept these gifts, but did none the less. These conclusions would lead to his own demise, but they were his own mistakes, not fate. Free will can also be found in the actions of Jocasta and Laius. The choices they made were not made by their own judgement, but rather reactions to a situation that neither of them was prepared to deal with. Upon hearing the prophecy that foretold the future sins in their household; they made a harsh decision out of fear. They had little Oedipus sent to die at the foothills of a mountain. This reaction seems very cruel, but back in ancient times it was very natural. Being that an oracle foretold the prophecy, Jocasta and Laius responded as any Greek parents would. They solved the problem by removing Oedipus from the equation, but in the end their decision wasnt the right one. This leaves the readers of the play to wonder what might have happened if Jocasta and Lauis never sent Oedipus to die as an infant. Would the prophecy still have taken place? It seems that it wouldnt have, because Oedipus wouldnt have engaged in the misled wandering after he left his adopted home. Oedipus would have had no reason to fulfill the prophecy, but that is another question that we dont know. On the other hand, if Oedipus didnt listen to the prophecy suggested to him in Corinth, he never would have returned to Thebes to carry out his destiny. All these instances can be looked at that free will was the deciding factor. Was it really? Fate can also be looked upon in every instance, equally a strong argument against free will. Oedipus desire for knowledge can also be looked at by the standpoint of fate. He was born with his own stubbornness. The Gods themselves made him that way and it can not be changed. No matter what his decisions were, their gift to him will lead to the path they gave him. He cant escape the fate the Gods have given him. He kept pushing farther and father, but it just led to his downfall. Nothing he could have done would have stopped that. The prophets make this clear in their prophecies throughout the text. All the premonitions they say come true. They cant be avoided because the Gods made you with your personality and it controls your life. Ultimately they control you. When Oedipus reaches the crossroads, it was fate that led to the events that took place. Short work, by god-with one blow of the staff (Sophocles 189). This quote reveals that the gods did play apart in the events that took place. Oedipus prophecy was to kill his own father. Unwillingly because of his stubbornness Oedipus struck down and did indeed kill his father. Because the gods gave him this trait, his fate was unavoidable. The traits of Oedipus would generate the right sequence of events that would eventually lead to his prophecy coming true. Oedipus personality was the cause of the events. His free will blended in with the fate given to him by the gods. All together it was fate that decided these actions. The prophecy given to Lauis and Jocasta is also another example of unavoidable fate. Even though it wasnt there own choices to get rid of their son, their reaction to the prophecy set up the events for the future. If they never sent Oedipus to die at the mountainside, he most likely never would have killed Lauis at the crossroads. Their reaction was to a message given to them by the Gods. The Gods dictated what was going to happen. They told the prophet to give out the prophecy. Leading to the vanquishing of little Oedipus. All along every action leads to ones fate in life. The greatest show of fate in the text is when Oedipus gauges his eyes out with the golden clips. He does this in reaction to the events that take place. Oedipus was aware that he alone was responsible for his actions and gauged his own eyes out. That is the free will standpoint on the issue. Oedipus was at the same time not responsible for his actions. The gods controlled his personality and therefore controlled the outcome of his life. If Oedipus realized this he might not have taken his own sight. The gods use their power to provoke humans free will. They were responsible for the demise of Oedipus, but in the same time convince the human that it was there fault. Free will and fate can be related to every aspect of Oedipus the King. The gods who control fate manipulate the thinking and concepts in humans free will. Ultimately fate is what overcomes all. It may not seem like it, but free will was given to mankind by the gods or God. So in turn the gods decide the fate of everybody when they created man. It was already decided and can not be changed. One can still argue the position that free will is more dominant, but if you relate to creation and how the gods made man, fate overcomes. In Oedipus the King, Sophocles made it clear to his fellow Greeks that mankind has the ability, even with prophecies and oracles, to make choices free from influence of divine forces. He also shows that fate does play a part in humans lives too. They tie into each other for a direct balance. Overall, fate is the divine power that controls free will and determines ones life.

Teacher Certification Admission Essay :: College Admissions Essays

Throughout high school and during my undergraduate studies, education was never a top priority for me. Only during the past two years, in the "real world", have I realized the importance of education. I look back at those years and wish I had done more and realized all the potential I had in my hands and not wasted so much time. During my undergraduate career my social activities consumed my life. My friends were not motivated to do well in school so I followed their lead. My grades were low, and I did not even care. After I graduated in 1997 with a Psychology B.A. and lost touch with my old friends and old ways, I have realized that I should have spent more time doing some soul searching and thinking what it was that I wanted to do with my life. I liked Psychology but what I really wanted to do was work with children more closely. I had spent my junior and senior years involved in internships at Head Start and at a High School in a Program for teenaged mothers. I loved my work ther e. At Head Start I was a Teacher Aid for the pre-school, teaching the children to read, numbers etc. And at the High School I counseled the teenaged mothers, took care of their kids while they went to school and after the school day I tutored them with their homework. After being out of school for a while, I started to miss that. The feeling that I was teaching something those kids, the feeling that I was making a difference. I was determined to find a job in education, with my background in Psychology, how hard could it be? I found work at a residential school for runaways and abused teenaged females. It was great! I was ready to go, I was going to change the world and change those girls lives. What I didn't realize is that will alone does not make me a teacher and that I needed training, a lot of training. I made a lot of mistakes in that job. I got discouraged and decided to forget about working with children, forget teaching and do something else that paid more. So, I got a job as a Secretary, I did that for about two years. Teaching, working with children was always on my mind.

IMC Plan Essay

Executive summary The strategy of this IMC plan is to extend Abercrombie & Fitch target audience, young generation, to the senior segment; the reason by doing this strategy is because there are more potential customer that haven’t been discover yet, so if we can reach to those people, the brand can expand its market and gain more profit. Furthermore, the current image that A&F holds in people mind might be a brand that provides casual luxury products or a brand that is only for young people, but if the brand can have the opportunity to upgrade its image to compare with those high-end brands, the brand value will increase dramatically. And so by, we must add the element of maturity into our brand image and appeal senior customer to purchase our product. In order to carry out this strategy, this IMC plan will use different marketing communication tools such as product placement, event marketing, advertising and public relationship to accomplish this goal. Eventually, after execute this new strategy for A&F, more and more senior will consider A&F is a brand not just for teens but also for them. Business situation review * Brand introduction: Abercrombie & Fitch, also known as A&F, is a renowned worldwide fashion brand that provides people the sense of causal luxury; it has a variety of product from the shoes that you wear on foot to the hat wear on the top, even fragrance and those exquisite accessories you can buy one at the store as well. Nowadays, A&F has more than 300 branches within the U.S, and several stores around the world. The reason why A&F is so popular recently is because the style of the product is unique and modern; furthermore, the products also possess high quality as well. Additionally, another reason that A&F has such high popularity is because the affordable price, take the T-shit for instance, the average price is 25 to 30 dollars, if we compare A&F to those famous brand such as Armani, Ralph Lauren, Calvin Klein, we can find out the price that A&F stands is much friendly than the others. * Target market: The main market of A&F is target at those young adults, from the age 18 to 25, different nationalities, color and characteristic, and those people who love fancy stuff but can’t afford extremely expensive brand. One of the things that A&F attract people is the image that displays the personality of vivid, young but a great sense of mature. Many people might consider a brand that is for young population as premature, the massage that, however, convey from A&F is the sense of fashion and the high-class feeling. Furthermore, due to the affordable price, young adult Can have the ability to buy such a brand that provides the sense of fashion and distinguish themselves among others. * Competitive Among the retail-clothing industry, there are various of brand that possess almost the same brand image as A&F, but the reason why A&F still can distinguish from those brand is because the unique brand equity that it stands. Therefore, although there are some attributes that similar with A&F, we still can scrutinize into those nuance and seek out some different between each others, and that’s quite important to execute before doing our own IMC plan. Therefore, those brand listed below are similar with A&F, and all in the same category. 1. H&M H&M (Hennes & Mauritz AB) is an international fashion brand, which comes from Swedish. The target market of H&M is for men, women, teenagers and children, and those people who love fashion products. The feature of this retail-clothing company is to provide fast-produce product that provides consumer the fast pace of trend, it means that the time from the design process to the product been displayed in the store is short. Because of that, consumer can enjoy those fashion products at the very first hand. The company has more than two thousand chain store around the world. Meanwhile, H&M often co-branding with other fashion designer such as MARNI, VERSACEï ¼Å' LANVINï ¼Å'JIMMY CHOOï ¼Å'ROBERTO CAVALLI, etc. This strategy makes the product more valuable than before, and triggers the collecting enthusiasm among those consumers. 2. ZARA ZARA is one of the most famous fast-fashion brands in the world now, it owns by Inditex Group, a giant Spanish closing retail company. The company claims it only takes two week from producing a new product to any chain store. One of the marketing strategies that ZARA possess is that they don’t execute any commercial advertisement, instead of doing that; they transfer the capital to set up another branch. The target audience is those people prefer enjoying fast pace fashion product, and want to be distinguishes from other people. 3. Forever 21 Forever 21 is a fashion brand that from the U.S., and it has many branches in major cities around the world. The brand offers trendy clothing and accessories to those people who love exquisite product, especially the female market. The price position that the brand stands is quite friendly compare with those high-end fashion brands such as Armani, Gucci, LV, etc. 4. GAP GAP is a brand that owned by The Gap, Inc., an American clothing and accessories retailer. The target market that the brand focus at the first place is only on blue jeans and T-shit, but later the brand expands its product category to suit the needs of men, women and children. The personality of GAP is more general than those others brand such as H&F, A&F, Forever 21, and the spectrum of age for using GAP’s product is much broader as well. * SWOT analysis for A&F STRENGTHS: 1. Acceptable price The price strategy is a very essential factor that determines the brand position. One thing that makes A&F so popular is the affordable price; more people can enjoy certain level of luxury or fashion based on a friendly price. Because of the affordable price, fashion is not a privilege hold by those rich people. Take the price of a pair of jeans for instance; compare with a 190 dollars jean that DIESEL sale, the price of the jeans that A&F is only around 70 dollars. Therefore, the friendly price is a factor that can strengthen this brand, and make more people interest in it. 2. Specific market audience Abercrombie & Fitch creates a very specific target segment that helps the brand to focus on certain consume. The target audience consists of various people, but the most important factor is all about the young generation. Meanwhile, due to the specific marketing segment, the brand can come out with more specific strategy that makes them easier to reach through the consumer. 3. Strong distribution strategy There are several ways for A&F to distribute its product; the first one is the brick and mortar store, such as those stores inside Macy’s. Second, the consumer can purchase the product online due to its own online store, allowing those busy people to shop instead going to the store. Meanwhile, some times there are some special promotion only carries out on the online store. 4. Unique atmosphere for shopping in store The atmosphere within the store provides consumer a really pleasant circumstance to shop, moreover, the unique decoration and the aura makes the brand distinguish from the others. 5. Stylish design The image that shows on A&F’s product is simple but stylish. However, maybe there are fewer picture or character on the product, but the design that shows on all product convey a sense of modern and fashion, and that’s the reason so many people get appeal on this amazing brand. WEAKNESS: 1. Few branch chain store in the Asia and Europe market The number of the chain store within Asia and Europe market is way below the number in the U.S. First of all, during the past ten years, the closing market in Asia has growing extremely, and due to A&F is an international fashion brand, the distribution strategy should emphasize on this booming area more in order to generate more profit and enhance the brand awareness and loyalty. Furthermore, when talk to fashion; the first place that pops out in your mind will definitely be Europe, such as London, Milan, Paris, etc. Thus, in order to strengthen A&F fashion image, letting more people aware of this brand is necessary. 2. Provoking image In order to make the advertisement more attractable; A&F usually use the idea of sex to appeal consumer. Lots of advertisement or picture imply some kind of sexual implication that some times makes people feel unpleasant especially those conservative. 3. Untruthful information via on-line advertising When A&F is doing some kind of promotion via the on-line store, some time the information is not clear and not congruent with the information that they promoted in the brick and mortar store. 4. Similar design concept with the competitor Some time is a little bit hard to distinguish A&F’s product from those competitor, not because the design but also the attributes of the brans parity, especially when the target audience is similar with each other THREATS: 1. Losing senior market Because the target market that A&F holds is focus on the young generation, therefore, senior might not consider A&F as the brand when they want to shop for garment. 2. Generate negative brand image The advertisement that A&F usually conduct is by using sexual appeals to attract people, or using macho male or sexy female to enamor consumer. This, however, tactic might creates some negative feeling among the brand, the consumer; especially those parents might deems A&F as a bran which is not ethical. 3. Losing market share due to brand parity There are several brands that possess similar product or design with A&F. Therefore, how to distinguish each other will be the most important things that the brand needs to take into consider. Otherwise, the consumer can’t recognize the difference between A&F and the others. 4. Losing market share due to few chain store oversea There are over 300 stores within the U.S, but just couple branches in the international market. In comparison with A&F, many brand expand their chain store all over the world, letting more people enjoy the pleasure of shopping their products, such as H&M, ZARA, GAP, etc. The sake of setting branches around the world is not just generate company’s revenue but also build up brand awareness in people’s mind, forcing people to familiar with the brand image and strengthen the brand loyalty. OPPORTUNITIES: There are many possible opportunities that A&F can deal with, and each opportunity can set up different positive consequence that will provides somewhat benefit to A&F and give the brand various direction to manage their strategy and fulfill the mission they possess such as adding the â€Å"Green† concept to the product, offer free modification among all pants, enhance the on-line system that gives more access for customer to shop or some special event like Issuing limited products. However, within this IMC plan for Abercrombie & Fitch, the main idea that I want to express the most is the target market exist some certain possibility to generate more profit or brand awareness by playing more attention on those seniors. Based upon this idea, there are several opportunities that we can follow: 1. Make A&F more suitable to senior by redesign the products The reason that redesign the product can appeal more senior customer is due to the style or graphic that display on the product might be deemed premature by those senior. Therefore, if the brand can place more effort on designing the right style senior likes, the brand can expand its target market to a higher level. 2. Change the stereotype that A&F is a brand for young generation In the mind of people who love fashion product, A&F always be considered as a brand for young people, not because the product itself, but also the image that the commercial present to the public. Thus, A&F should dedicate more on the image, the image that convey more maturity. As a result, it will attract more senior customer to purchase A&F’s product. 3. Positioning A&F as a brand to senior Abercrombie & Fitch can be the brand that provides not just the casual feeling but also the high level of exquisite perception. Expanding the product category to more mature product might be a way to strengthen the image of maturity. Meanwhile, A&F can make itself be seemed as the level of those high level fashion brand such as Gucci, LV, PRADA, etc. This move will give the massage to the consumer that A&F can also suit the need of their desire for the product that is fashion and also possess the personality of mature. Marketing objective According to the 2010 Form 10-k, Abercrombie & Fitch Co. provided by the U.S. Securities and Exchange Commission, the revenue of A&F is $ 3.469 billion, and it’s getting better compare with those previous years. In order to, however, make the company generate more profit and brand loyalty, we must scrutinize into those potential opportunities and carry out the best one, therefore, the marketing objective within this IMC plan is that Abercrombie & Fitch will increase the revenue and develop more potential customer from expand the target market which is from the young generation to those senior consumer, by three years later. As we know, the target customer for A&F is focus on those young generations, especially from the age 18 to 25. Thus, by extending the target audience, A&F can attract more potential customer and gain more profit. 1. Product Within this IMC plan, we are not selling any particular products or item but rather the brand or any products that associated with A&F. The idea of this plan is to expand the age segment in order to attract more senior customer than before. Therefore, how to make the products appealed to those older customers is the concept that me need to take into account, in addition, putting more mature element in the design process will give the final product a sense of maturity and a bit more fashion. Thus, the marketing objective at this part will be adding more mature flavor to the product and strengthen the product image to a high level that indicate the sense of maturity. After the fulfillment of this objective, Abercrombie & Fitch will not just the brand only focus on young people but also justify the reason why the brand suit the senior as well. 2. Price Sometimes the price is the hardest part to decide in the process of setting objectives. Different brand price range from cheap to outrageous high, one of the reason that why A&F is so popular is due to the affordable price, the price that most of the people can afford it. However, affordable price is not equal with the normal quality, adding value to the price, make the price value beyond the price itself. There is several ways to accomplish this concept such as providing a higher quality of customer service in order to enhance the relationship between both sides, or strengthen the brand image by making people believe A&F is a brand that provides high quality merchandise. Eventually, the goal is to convince consumer the value of the price is way beyond the actual one. 3. Place Most of the time when shopping in the store, it’s obviously that the majority of customers are teenager, and one of the reason might be the environment is designed to attract the target market (young people), therefore, all the decoration or the aura inside the store is more like a young generation style, such as the picture on the wall usually are those macho men and sexy female; the perfume inside the store is so strong that you can smell it after you leave the store and the light is a little bit gloomy that some time make people feel dizzy. As a result, all the reason that I mentioned above might be the causes that hesitate senior to shop in the store. Therefore, the marketing object of this part is to create a better and comfortable environment for senior. Meanwhile, it’s important not just to provide a suitable circumstance to shop but also an understandable way to reach through. 4. Promotion One of the problem that we need to solve with the promotion is to break through the generation gap, this gap might seems nothing seemingly, but it sure does matter the way that the promotion take place. The reason that I mention it is because the way senior see through the promotion process is totally different than young people, therefore, the marketing objective is to concentrate on the meaning of the promotion, providing information that will attract senior customer to the store and also form the knowledge that A&F is a brand not just for kids but also for adult. As a result, by using the proper promotion, A&F can attract more people to generate more reputation, and boost the revenue as well. The central strategic idea Among those fashion brands, A&F is the one that focus on the casual luxury segment, many people willing to buy its product due to the quality product and the fashion brand image, because of that, A&F become one of the most popular apparel brand among the world nowadays. However, when talking about the position that A&F stands, most of the people will consider A&F as a brand that only suit for young people, most of the product that display in the store are hoody, T-shirt or jeans, those product usually deem as for children, but that is only the stereotype among all of us, if A&F can attract more people that is older to purchase the product, the image will eventually change, and the brand will be widely consider as a mature brand such as Ralph Lauran, Tommy or Calvin Klein. As far as I’m concerned, the reason why I think expand the target market from young people to senior is a proper strategy for Abercrombie & Fitch is because there still exist a great amount of potential custo mer that can bring a huge profit to A&F; having a bunch of young loyalty customer is not enough, the best way to build up a phenomenal reputation is to provide service to both junior and senior, make the brand broadly acceptable. Furthermore, when talk to those renowned brands such as LV, Gucci, Armani, we won’t consider them as a premature brand or a bran that is only suit for young generation or some certain group but a brand that provides high quality of exquisite product. The purpose of this strategic idea is not putting Abercrombie & Fitch at the same position as those fashion brands that I mentioned above. The reason of this strategy is to elevate the brand to a higher level that provide the mature feeling that can attract senior customer, meanwhile, when more and more senior customer enjoy A&F’s products, the brand image will become more solid and convince people that A&F is a brand that not only suit for teens but also for adults. However, before starting this strategic idea, there are several thing that we need to reconsider, such as the communication situation, how’s the current communication channel looks like? What’s the tactic that Abercrombie & Fitch utilized to reach through customer? Is the current tactic suit for our new customer? Those questions are the one we need to elaborated, and come out with a more specific plan that can appeal more people, especially senior, to purchase our product. Furthermore, we have to redefine our customer, make sure me know the attributes of their shopping behavior or even the style that those senior prefer, this effort will give us the knowledge to know our customer deeper and better. Communication situation analysis According to this strategic plan for Abercrombie &Fitch, the main problem for senior to shop for A&F’s product is the wrong cognition that the brand is only suit for young people, and because of this reason, most of the senior will rather choice other brand that will provides them the sense of maturity and possess the fashion feeling at the same time. Therefore, based on this obstacle, we need to convey the right information to the right person. Thus, the information must be via the right channel and the massage must be tailor to match what seniors needs. Nowadays, most of the information exposed through different media, and it’s easy for people to see. However, there is no such a No.1 option, different media has its own function, it can’t just apply to every one’s need. For A&F, we can grab the message from various ways, such as the commercial lunched on the TV, the picture issued inside the magazines, the image display on the giant billboard, the store that we shop on-line or even the massage within the store. Those channels all can make a very well impression on us; therefore, the detail inside those channels will be the key factor to change people’s attitude. Take the magazine for example, in order to appeal senior customer, the picture inside the magazine can’t just use young people as model, it has to show some grownup that is mature enough to bring out the specific feeling. Target audience analysis When speak to Abercrombie & Fitch, the first image or feeling that pop out consumers’ mind is the perception of vitality and youth, thus, the target audience for A&F is focus on those young generations from the age18 to 25. Meanwhile, except the age, there are several attributes that possessed by those people, such as the tendency of collecting fashion products, or owning the ability to purchase fashion items to make themselves looks better. However, based upon the new marketing strategy, the final goal is to extend the age segment and bring more senior customer to this market, therefore, the new target audience among this marketing plan is the age from 30 to 50 and possess the following characteristics: 1. Self-Independent on the economic status Generally speaking, most of the young customers can’t afford to purchase a great amount of products at the same time because they are not self-independent on the economic status; they still rely on parents’ income to supply their daily cost, and subject to parents’ order. However, if the target audience is focus on those seniors who have a greater power of consumption than those youth, they can purchase more products and make the purchase decision by their own. Moreover, due to this customer characteristic, there will be more consumption either inside the store or the on-line purchase, and the revenue will have a sharp increase as well. 2. Live in the urban area There are several good parts that benefits the customer that live in the urban area, the first one is the people can have more access to purchase A&F’s product. Although the Internet is so popular now, we can even purchase the product at the on-line store just for a click, but we still can’t have the virtual contact with the products. For customers, sometime is better for them to see the product by itself and give the product a try to make sure whether the item fits the person or not. Furthermore, most of the population lives in the urban area, and the majority of A&F’s store locates at the central of the city. Therefore, the people lives in the city can have more opportunity and convenience to reach its products. Second, the latest trend and fashion info often starts from the urban area; the people lives inside the city can gain the first-hand information about the latest fashion trend. 3. Care about personal image No matter male or female, the target audience must have somewhat narcissism in her or his personality. They believe that wearing good-looking cloth and the right brand can creates the sense of confidence, and that’s the reason why they choice A&F to be the brand they want. 4. Interesting in the fashion domain People who love fashion tend to pay more focus on the apparel industry, because there is a strong connection between each other. Every time there is a new product release or a product co-branding with a famous designer, the person will follow the news and try to participate in the event, and there’s a high percentage that the person will purchase the product. Positioning strategy analysis Positioning Statement: Among all the people from age 30 to 50, who love fashion products and enjoy wearing casual luxury apparel (Target audience) Abercrombie & Fitch (Product/Service name) Is one of the most famous causal-luxury apparel brands in the fashion industry (Competitive set) That performs confidence, vitality and uniqueness to customer (Benefits proposition) Because of the high quality product and the stylish design (Product support) 1. Target audience In the positioning statement, the target audience is not just for those young people but also focus more on the senior market. Based on the Strategic idea of this IMC plan, the perfect age group is from 30 to 50, because they possess several preponderance such as having a job and a more stable income than those young people, thus, they have more opportunity to purchase A&F’s products. Moreover, seniors usually have a better taste on closing than juniors, therefore, if A&F can make those seniors become its loyalty customer, it can transfer the image that the brand is not just for young people but also for those mature adults. 2. Product/Service name According to this IMC plan, there are no specific products that the company wants to promote or use as a strategy to boost the sale. Our mission is to promote Abercrombie &Fitch ‘s name and appeal senior customer to use our product. Therefore, the goal of this plan is to redress the image and promote the concept that the bran is more likely for senior. 3. Competitive set For Abercrombie & Fitch, our competitive set is not just in the apparel business, but also the whole fashion industry. The products for A&F are miscellaneous, so that’s the reason why A&F can compete with different kinds of fashion brands. Furthermore, because the brand has already well known by the public, so they don’t have to put extra effort on creating brand awareness. 4. Benefits proposition The people who wear A&F cloth or use any of its products can feel a sense of fashion and confidence due to its unique position in the market. The feeling that elicit from the product can be somewhat energetic and mature, and that’s the feeling, which appeal to most of the consumer to purchase its product. Meanwhile, based on the new strategy, we want customers to have a different experience than before by means of a much mature image that can persuade senior to get involve in it. 5. Product support The reason why A&F is so popular around the word is because the stylish design and the unique image that convey to the world. Those apparels or products that design by A&F are usually simple but modern; there is no fancy figure or glary color on it. Therefore, the brand is easy to distinguished from the other competitors, and also that’s the reason why I think the strategy to expand the age segment to a higher level is feasible, because usually the more simple trait that the product possess, the more easy for the product to be considered mature, and that’s the thing our new potential customer wants. Communication objectives and strategies Although there are various brands within the fashion industry, different people choice the brand that suit them the most, sometime is based on status, some time is based on personal taste; however, the reason why so many people, especially teenagers, appealed by A&F is owing to its stylish design and vigorous image. However, the problem of this IMC plan is how to get seniors involve in this brand and turn them to up hold A&F’s products. Thus, the communication object is to send the massage to the target audience and boost the revenue by convincing people that the brand is not just for teens but also will be the best choice for seniors to purchase when they need closing. In order to accomplish the communication objective, there are several strategies that listed below: 1. To create a suitable environment for senior to visit A&F stores In order to fulfill this strategy, we must conduct some research to realize what’s the key element that triggers senior to shop and what’s the condition that make them feel comfortable while they doing purchase. The reason for doing this strategy is because the current environment is designed to attract young consumer, therefore, in order to attract senior customer, the company must figure out the best shopping environment to appeal them to come. 2. Promote the idea that Abercrombie & Fitch is a brand for senior Refresh the original image of A&F and put the sense of maturity into the brand whereby senior feels like this special brand is for them. In order to execute this strategy, we must use different marketing tools and various mediums to accomplish this mission. More details will be illustrated in the last part of this IMC plan. 3. Move Abercrombie & Fitch’s image up to those high-end fashion brand such as Calvin Klein and Ralph Lauran. The purpose of this strategy is to let people build the connection for A&F to those high-end brands in order to increase the brand value. By strengthen the brand value, more people, especially senior, will consider A&F as a phenomenal brand to purchase. Program of tactics and executions With regard to this IMC plan, there are various tools to accomplish this mission; different tactic has its own advantage so we need to slice them together then maximize the great amount of benefit from it. There are so many disciplines such as advertising, personal selling, PR, etc. Therefore, sometimes we just can’t use them all; we have to select some of the most effective ways to conduct the strategy that we came out with. And so by, according to this plan, several tactics will be elaborated in the following paragraph: 1. Product placement The reason why this alternative marketing tactic is a great choice for this strategy is because by using this method, not just the product of A &F can expose to the customer but also the image. When the products display inside a movie or commercial, the audience will have a chance to see and have the perception of it. Meanwhile, this tactic has been so popular for quite a long time and most of the company considers this tactic as a great ways to promote their brand or product, so the potential influence on customer is quite huge. Therefore, based on our strategy, we will expose our product or our brand image to the public, but we need to place it in the right place and person. We will execute our plan by putting A&F’s products or logo on senior who take part in the movie or commercial, the reason why we are doing this is because we want the customer who is in front of the TV or computer to deem the brand is looking good on those people. Generally, we seldom saw A & F’s product wearing on senior among any program, so that’s the notion we want to convey to people. Furthermore, in order to illustrate more specifically, we will choice certain people or program to expose our brand image, take the actor for instance, when choosing the people to wear our product, we might consider senior more than young guys, the actor such as Gorge Clooney or Sarah Jessica Parker will be the best candidate for translate the new image of maturity to people. In addition, we must pick the right movie or TV program to place our brand into it, because some time if the movie or program is for teens or children, the purpose of this action will be not successfully accomplished. 2. Advertising There are various ways in advertising, each of one has it own advantage, however, in this case, there will be only few channel that appropriate to accomplish this goal, such as: * Television In nowadays, people can get a slew of information from TV, and it is also the best way to create awareness. According to this channel, the best way to convey the information that the brans is not only suit for young people but also adults as well is to launch a commercial that carry the image of senior wearing A &F product and shows how confidence they can be just because the brand can bring the sense of fashion and maturity. When people, especially seniors, see the commercial frequently, they will gradually change the original brand image in their mind. * Magazine There are tons of different magazine in the field now and it has possess several advantage such as high marketing segment, longer attention to ads, high color quality, etc. We, however, can’t put our advertisement in all of them, we must be specific, choosing the right one that can reach the right person, therefore, according to the strategy, the target magazine will definitely be those fashion one such as Elle, Ebony, Vogue, People and FHM. Furthermore, in order to promote the perception of mature and professional, those famous magazine such as TIME, Economist, ADWEEK will also be taken into consider. Take TIME for example; in order to give the audience an explicit impression, we might consider buying a whole page for our ad, thus, once the reader start to read, the image of our brand will unfold in front of them. * Outdoor The place that can display the ads are not just in the TV or magazine, there are many places we can use in the public area to show our brand image and product advertisement, such as the giant billboard out side, the bus stop next to your house, even on the public transportation can have a space to make advertising. Therefore, we will display our brand image in those places that people gather the most; make sure our exposure can reach people as much as possible. To make this tactic more specific, A &F will runs this method by putting out senior celebrity image such as Gorge Clooney; the image of him will mostly convince people that A&F is a brand that fits on senior and it looks good as well. 3. Public Relations In the tactic of PR, our goal is to build the right image we want, and let people feel positive that this new brand image is positive. Therefore, by using all the tools of PR such as the news release, annual report, news conference etc. we want people to know the brand is extending its image to a higher level, and will provides customer a better feeling that will appeals to those senior customer. To execute this strategy by using PR, we might have to combine different tactic to maximize the outcome. For instance, in order to spread the new image out, we might need to set up some event or co-branding with the others. And so by, we might need to set up a news conference or launch a press release to run our story to the public. In addition, one of the functions of PR is to create positive image and strengthen company’s reputation, so by sponsoring special event such as the Oscar ceremony, LPG golf tour and the Grand slam series; the image of A&F will be seen not just a brand that provides causal luxury apparel, but also a brand that possess high-end perception and the sense of maturity. Furthermore, in order to let people understand the reason why the company comes up with this idea, and to convince senior to use its product; the company can release some article that is relevant to this topic, getting people familiar with the new idea. 4. Celebrity Endorsement By using well-known people to promote its product can make the brand image more clear and gain more attention. In order to make our brand shine and bright among the public, the company is imperative to choose the right person for endorse its product, several condition such as the person need to have a positive image that well accepted by the public, the person’s personality needs to match with the brand or the product; otherwise, people will think the brand has no connection with the person, and that will make the credibility decline. So, in order to fulfill the condition and match the strategy we set up, we will invite celebrity such as Gorge Clooney, Brad Pitt, and Robert Downey Jr. to be our spokesman; and by using their mature charisma, more people will convert their first image of A&F and turn in to the perception as the strategy we wanted. 5. Event marketing In order to promote the strategy and boost the sale, we can create several events to accomplish this goal; more detail will be elaborated in the following paragraph: * The â€Å"A† membership To create loyalty customer and reward them for their purchase, we will conduct a membership program that give them the benefit as a return. The program will run first with applying our membership card and join the A&F club; after applying, every time when they purchase a certain amount of money, they can get some credit, and after collecting enough credit, the person can enjoy a perpetual 30% discount on every purchase afterward. Moreover, the person who gets a perpetual membership can receive a 100 dollars gift card on his or her every birthday. * The â€Å" I want to fly fashion† event In order to strengthen the function of our perpetual membership, we will co-brand with United Airline and American Express; every time when you take a flight with United Airline or purchase product from A&F by using American Express, the person can receive bonus from it, and can use the bonus to purchase flight ticket or products within A &F store. Conclusion Nowadays, Abercrombie & Fitch is one of the most famous fashion brand in the world, the brand has it own unique image and special value, the trend of buying its product is not just happen in the State but also around the world. However, besides the current situation, the company has more opportunity to enhance its brand equity by expanding the customer segment to a higher level. In order to make the brand more accepted by senior, we must create another image that can appeal to them, make them feel the brand is not just for cool teenagers but also for mature adults. Therefore, the strategy of extending target customer to the senior segment can bring more profit to the company and form a new brand image, providing customer another high- end brand to shop and make them feel special.

Europe s Inner Demons By Norman Cohn - 1486 Words

Europe’s Inner Demons In Norman Cohn’s book, Europe’s Inner Demons, his ultimate goal is to explain the development of anti-human conspiracies. He discusses how these â€Å"fantasies† were gradually tied to Christians and eventually how they influenced the European witch-hunts. It can be difficult to decipher his exact thesis as his preface itself seems to function as one large thesis. However, his thesis overall seems to be that â€Å"the great witch-hunt became possible when these practices and experiences were interpreted in terms of the traditional stereotype of the clandestine, systematically anti-human society.† He proves his thesis by discussing how the tradition began and was tied to early Christians and then discussing its transition and use by later Christians to demonize people and practices they feared or did not understand. He shows how this tradition’s precedence in history was what allowed for it to be used to such great effe ct during Europe’s witch hunts. His beginning chapters do not seem to have much connection to the witch hunts, at first glance. In these, he is setting up the basis for this tradition of labelling groups as anti-human and illustrating how it set its precedent for use. According to Cohn’s research, much of our knowledge of its early roots comes from literature of the time that illustrates its use on early Christians before Christianity was officially recognized. Similar rumors happened to the Jews earlier without much success, however it wasShow MoreRelatedWitchcraft And Women : Evaluation Of Gender Theories3055 Words   |  13 Pagesadministered by men, and were subsequently executed for witchcraft. Was this a thinly veiled attack on women as such? The case that the witch-hunts were in actuality women-hunts is a strong one. In the first place, the stereotype of a witch in Christian Europe has always been that of a woman. A prime example is in response to the perceive d outbreak of Witchcraft Russian authorities in one particular district rounded up the entire female population as early as the 12th century . The ratio of females toRead MoreNew World Order in Conspiracy Theory13987 Words   |  56 Pages  ufologists,  lost land theorists, and, most recently,  occultists. The worldwide appeal of these subcultures then transmitted New World Order conspiracism like a mind virus to a large new audience of seekers of  counterknowledge  from the mid-1990s on.[5] In Europe,  National-Anarchism, a radical right-wing ideology articulated by British post-Third-Position  activist  Troy Southgate, called for a  insurrection  against, and  secession  from, the Zionist, capitalist New World Order.[15][16]  National-anarchists see